Listening to the Right Noise
- Traci Evans

- Feb 1
- 3 min read
I was in Starbucks the other day and it dawned on me… there was alot of noise. I mean - ALOT of noise. The noise wasn’t necessarily ‘all bad’! There were great, intense conversations going on, a bunch of kids animated talking to each other, someone listening to music (not on their earbuds so we all got to listen), the regular music playing in the background, people shouting out orders, and you get the picture. I started thinking, I listen to alot of noise during the day as we all do and how do we know which noise we should tune out or tune into?
In today's fast-paced world, we're exposed to a cacophony of sounds and voices vying for our attention. While many of these noises hold potential insights, filtering through them to find the 'right noise' can be crucial to cultivating success in both business and life. Let's dive into how tuning into the right frequencies can serve us well.
The Sea of Information
With the explosion of digital content, we're all navigating an ocean of information. The challenge lies in discerning which of these contribute to the growth of our endeavors in business and personal development.
Identifying the 'Right Noise'
Align with Your Goals: Start by defining clear objectives. Knowing what you're striving for makes it easier to filter out irrelevant information. In business, this could mean focusing on insights that align with your strategic goals.
Seek Credible Sources: In an age of information overload, it's crucial to rely on credible sources. Whether it's learning from thought leaders like Tony Robbins, John Maxwell, Mel Robbins, Brene Brown, or your other favorite podcast engagers, ensure your sources are trustworthy.
Value Feedback: For business owners, listening to your clients can provide valuable noise. Their feedback is a direct line into understanding what's working and what’s not, helping tailor your offerings to better meet their needs.
Choose Positive Influences: Surround yourself with influences that uplift and inspire you. Engage with communities and networks that foster growth and positivity.
Tuning Out the Noise
Just as important as tuning into the right noise is the ability to tune out distractions:
Avoid Negativity: Distance yourself from naysayers and negative influences that do not contribute to your vision and goals.
Limit Media Consumption: Be selective about the media you consume to avoid information overload and remain focused.
Mindful Practices: Engage in practices such as meditation or journaling to help clear your mind, allowing you to listen to what truly matters.
Turning Noise into Knowledge
To truly benefit from the right noise, convert this information into actionable knowledge:
Continuous Learning: Enroll in courses and training that resonate with your vision. Which classes, training courses, podcasts, books, etc. will you be leaning into in 2025?
Share and Implement: Share insights with your team and implement strategies to foster growth and development, both personally and professionally. If you don’t have a large team, start a Mastermind group with other professionals!
Adjust and Evolve: Use the knowledge to adapt your strategies as needed, ensuring that you're always moving towards your defined goals.
By listening to the right noise, you amplify not just your business success but also pave the way for a more mindful and purposeful life. Remember, it's about tuning into the frequencies that resonate with your objectives and values.
Here’s to growing in our ‘noise cancellation’ systems and diving deeper into focused listening in 2025!
Traci Evans



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